Retail Marketing / Parsons x TeenVogue

For this task I had to choose a shop and write about it's interesting retail marketing (strategics). Last summer I discovered a shop called 'AllSaints' in London and I immediately fell in love. AllSaints has  a very unique shop window with lots of old sewing machines. The clothing is only visible in the shop. The dark and robust wood creates a very minimalistic but precious atmosphere.

Although the brick walls and metal bars look like they were broken, the shop conveys that the customer buys something valuable and that is what I would call good retail marketing.