Retail Marketing / Parsons x TeenVogue

For this task I had to choose a shop and write about it's interesting retail marketing (strategics). Last summer I discovered a shop called 'AllSaints' in London and I immediately fell in love. AllSaints has  a very unique shop window with lots of old sewing machines. The clothing is only visible in the shop. The dark and robust wood creates a very minimalistic but precious atmosphere.

Although the brick walls and metal bars look like they were broken, the shop conveys that the customer buys something valuable and that is what I would call good retail marketing.

My Audience

In this short post I am going to talk about my audience. In the online course that I am currently taking, Parsons x TeenVogue, my task is to talk about my visitors, where they come from, what time of day they visit my blog...

My visitors are mainly from Austria, Germany and Hungary, but I do have some visitors from the US. I have had 5.183 clicks so far. Moreover, most of my visitors visit my blog between 6pm and 11pm.


xx, Janka

My Product / Parsons x TeenVogue

In this task I had to bring my Mockup to life and create a real clutch that can actually be worn. I used this beautiful blue shimmery fabric and combined it with a gold button and a chain. 

One Clutch

JH Clutch
½ yard fabric	$8
gold button and the chain	$6
1 hour @ $6	$6
Total production cost	$20
20% profit	$4
Total cost plus profit	$24
Estimated retail price	$30

My Mockup / Parsons x TeenVogue

In this task, I had to design and create a Mockup and calculate the real cost production to make this.
Here is my cost production for the JH Clutch.


One Clutch

JH Clutch
½ yard fabric	$8
gold button and the chain	$6
1 hour @ $6	$6
Total production cost	$20
20% profit	$4
Total cost plus profit	$24
Estimated retail price	$30

Parsons x TeenVogue / Production Costs Task

One Product

     

Bow Hairband
½ yard cotton	$4.10
Hairband	$2.50
1 hour @ $4	$4
Total production cost	$10,6
20% profit	$2.12
Total cost plus profit	$12.72
Estimated retail price	$14.00

Wholesale

Bow Hairband  #2
18 yard cotton (online)	$32.8
Hairband (online 36 pieces)	$5.95
36 hours @ $4	$144
Total production cost	$182.75 for 36 pieces / $5 for one piece
20% profit	$1
Total cost plus profit	$6
Estimated retail price	$14.00